My solution to the task of creating website and social media banners was to focus on engaging and eye catching imagery and custom graphics while also focusing on a call to action ushering the end user to more tailored content and allowing us as a company to capture lead information via a form fill. I wanted to keep a focus on the brand assets I created for the company and keep the themes light. I designed various contests to build brand awareness and bolster the company’s lead list as well as came up with tailored promotions for some of our industry events.