Prior to this project I developed a system of taking product photo’s of all of our new products as they were produced compiling an organized collection of high quality edited product images. The solution I came up with for the product catalog was to design a two page spread for each product line. I chose to place a stylized image of the product in a real world setting or use on the left side along with product features and description. On the right side of the spread I placed images of the entire product line including all sizes and colors. Beneath each product photo on this side of the spread I placed clear, easy to read product information including quantities and ordering information along with real world use imagery of the products. The outcome was an extremely attractive, clean and professional look. When released into the market our product sales increased dramatically almost instantly as the market research returned that the beautiful imagery and real world use depictions helped to solidify their purchasing decision.