Whip-It! Email Campaigns

- Digital Design -

Challenge

The challenge here was to create email campaigns for various events and promotions we held throughout the year including trade shows, holiday events, targeted products, etc. The look needed to remain on brand while incorporating cross promotion of other products.

Solution

My solution was to begin by creating an email template that can easily scale based on the demand of the event or promotion. I then would create attractive, standalone hero images so as to give each campaign an individual look while remaining on brand. I used a clean layout with heavy focus on call to action buttons making the user experience as painless as possible. As I custom coded these documents in html, I was complete control over the styling.