One World Identity
- Print Design -
Challenge
The challenge was to create a brand identity for the up and coming interior design company “One World Design Group”. The ask was to create a simple Black and White logo would stand out and give off a sense of community.
Solution
The solution I came up with was to combine the word marks “One” and “World” by intersecting the “O’s” in each word. I also, wanted to incorporate the option of using the identity as a logo mark so I created an Earth graphic out of the “O” in “World” and used to two “O’s” as a logo mark. I decided on a serif font as the logo is stark and I felt that using a serif font would make the logo a bit too heavy. In addition I created a stationary system incorporating a subtle use of the logo mark in the background.
Role & Tools
Role: Creative direction, design.
Tools: Illustrator, Indesign
